PROJECT OVERVIEW

Illustration & Branding Concept
Wayne State University

Chilimé Hot Sauce is a conceptual hot sauce brand that helped me explore the intersection of branding, packaging design, and illustration. Developed as part of an Illustration course at Wayne State University, the project challenged me to create a distinctive visual identity and translate it across a range of physical packaging applications.

I developed the brand identity through a combination of Adobe Illustrator, Photoshop, and Procreate, and created original illustrations, product labels, and packaging mockups. I also developed the brand’s copywriting and messaging to complement its’ visual identity.

The design centers around a bold and expressive illustrative style, which was achieved by using color, typography, and custom artwork to create a recognizable brand, while maintaining consistency across different packaging formats.

Chilimé Hot Sauce allowed me to explore how illustration can function as a central component of a brand system, while gaining experience in developing a branding concept from initial identity exploration through packaging and final presentation.